Marketing Seminars & Training

Over the last few years, I’ve been involved in the planning and delivery of a number of training programmes and seminars for clients within the arts and cultural sector. It is important for me that each client receives a unique approach when commissioning my training and seminar skills so a comprehensive understanding of objectives, personnel attending and skill areas to develop is important at the outset.

Recent Work

Beginner’s Guide to Social Media (July 2012)

Hands-on introductory training course using facebook, twitter, LinkedIn and  other social media networks to engage with audiences, customers and stakeholders. Computer based activity ensured that delegates could practice on the training day and leave feeling confident in the basics of social media. 100% satisfaction rating on this rating course from all delegates.

“The training was fab and really gave me some confidence to social network. However, all my fears about being addicted to facebook and twitter have now been realised! Am hoping the novelty wears off soon” – Sam from Cricklewood Homeless Concern

“Just a note to say thank you so much for providing the Social Media training last week. It was a real eye-opener in terms of how valuable it can be to link into different organisations and discussions in the online world, as well as the many helpful functional tips you provided. I learned a lot, met some lovely people and it was great to have training with a relaxed and informal vibe whilst getting all the boxes ticked at the same time.” – Christine Murphy – Mind Yourself

 University of Limerick Concert Hall – March 2012

Commissioned to facilitate 2 days with the on-site team who worked on different parts of the campus to revisit and re-imagine the customer and audience experience at the Concert Hall. By delivering an number of different exercises and getting the team to ‘walk in the footsteps’ of the audience new ideas were explored and implemented to improve the audiences’ experience…and the team developed their understanding and respect of each others roles.

Bradford City Council – Cultural Department – ‘Selling through Storytelling’ workshop (Dec 11)

Delivered to 20 individual artists and people working within arts organisations across Bradford this workshop explored the 5 key steps in selling your offer through the art of telling a good story. Covering areas such as understanding your audience, clarifying your offer, communicating your offer and making the sale it provided new ways of thinking about marketing arts and cultural activity.

Made in Ireland: Irish Arts in Britain – ‘The Art of Marketing’ conference workshop (Nov 2011)

Made in Ireland was the inaugural conference in Britain bringing together 80 delegates working in Irish Arts across Britain. Whilst I was also responsible for event management and co-ordination of the conference I was additionally commissioned to run a marketing workshop. Attended by 40 of the delegates it received a feedback rating from delegates of 100% excellent.

“Anna Franks’ session was excellent, full of info even for those with experience,”

“Anna was incredibly helpful, knowledgeable and easily approached. Great workshop!”

Previous seminars and training

2010
The Civic, Barnsley – Delivered workshops for the Arts Council England initative, Audiences Influencers
North Yorkshire County Council  – Audience Development training programme for NI11 (National Indicator for the arts)

2009
Thackray Museum – Creating the Right Atmosphere workshop, focusing on visitor service
Kala Sangam – Marketing surgery specifically aimed at Freelance Artists

2008
English Heritage – Audience development training for site staff to develop  promotions for Heritage Open Days
Create – Festivals Training Day
Scarborough Council – Marketing and audience development training programme