Happy Clients

Recent Work

Leeds Irish Health and Homes (Sept 16)

Delivery of qualitative research interviews and report into Memory Loss and the needs of the Irish community in Leeds. Presented to health and social care professionals the report is now informing the  Memory Loss and dementia strategy for the organisation.

Creative Scene (Oct 15 – present) – www.creativescene.org.uk/

Initially commissioned to provide marketing advice and support across a range of tactics – web, social media, advertising, brand. Now focusing on development of an Audience Development model and application across projects in North Kirklees.

Blaize and Balbir Singh Dance Company (Nov 2015)

Develop and analyse a survey for rural touring partners involved in ‘Dance Across The North’ – a strategic touring programme funded by Arts Council England aimed at bringing diverse dance to rural communities.

ICU Transformational Arts (Oct 2015)

Working with the CEO to review and evaluate marketing opportunities, product planning and current promotion – alongside mentoring and coaching in relation to how this fits with the wider company business plan.

Irish Film Festival London (2014 & 2015)

Development of marketing strategy and delivery of marketing tactics for the 2014 and 2015 Festival.

Remembering Our War evaluation (March 2015)

Commissioned by Hartlepool Borough Council to deliver an evaluation of a two year programme of cultural activity across five Boroughs commemorating the 100 year anniversary of World War 1. Development of research survey, delivery of interviews and interpretation of results.

National Rural Touring Form and Contact Theatre (March 2015)

Evaluation of Strategic Touring Programme – with a specific focus on the tour for Year 3 and then a summary of impact from all three tours across the Programme of work.

Balbir Singh Dance Company (Jan 2015)

Scope and author 3 year Audience Development Strategy for the company in line with its business plan.

Bradford One (May 2014)

Commissioned to deliver a Market Needs Assessment to support Bradford One’s business plan for the re-development of Bradford Odeon – including market potential assessment, trends analysis, competitor analysis, audience potential.

Leeds Irish Health and Homes (April 14- April 15)

Retained marketing support for a Leeds based charity and housing association. Including development and delivery of a marketing strategy and tactical communications.

NORVOL (Yorkshire Jazz Promoters Network)  – (March 2014)

Delivery of audience engagement 121 surgeries to four jazz promoters – exploring audience research, audience engagement ideas and marketing activity.

British Irish Trade Alliance (Feb 14)

Delivery of Social Media course in London to 35 Irish professionals/organisations

Big Imaginations / Z-arts (Jan 14 – April 14)

Delivery and interpretation of qualitative focus groups with a group of 14 venues in the North West working as a Consortium to promote children’s theatre in the North West

Westward Care (September 2013 – ongoing)

Retained marketing support involving development and delivery of a strategy to sell 23 luxury independent living apartments for older people in the Leeds area.

North East Children’s Theatre Consortium (August 2013- ongoing)

Delivery of a three year evaluation on the impact of the Consortium of seven venues in the North East working to improve and promote Children’s Theatre in the North East as part of a Strategic Touring Fund project.

Westhope Craft College (March 2013-Oct 2013)

Strategic business planning consultancy – including competitor analysis, audience research and market scoping, financial modelling and review.

Bradford Council (Nov 2012-Oct 2013)

Commissioned to review the 20 year Cultural Strategy ‘Only Connect’. Involving public consultation, stakeholder engagement and interviewing, desk research into national agendas and priorities and re-visioning the cultural and tourism strategy for Bradford.

London Irish Centre (July 2012 – Oct 2012)

Commissioned to deliver 2 projects:

  • Marketing for frontline training courses to support Survivors of Institutional Abuse across Britain
  • Launch of Fresh Perspectives – Proofreading, design advice and launch of the report at the House of Commons of Fresh Perspectives – A Needs Analysis of the Irish Community in London.

University of Limerick Concert Hall (March 2012)

Commissioned to work with the on-site team at the University’s Concert Hall to re-vision their customer experience and review their audience development approaches. The final report has resulted in structural changes, new ideas and new ways of making the audience experience even more special.

Ludus Festival (Jan 2012 – July 2012) / (June 2013- May 2014)

Working with the University of Leeds I was commissioned to deliver a full service marketing package for the launch of the inaugural Ludus Festival and the 2nd festival which took place in 2014. A new venture in contemporary performing arts it celebrated Leeds as an international centre of excellence in theatre and performance. With 13 venues and 21 events over seven days I was responsible for the full suite of marketing from brand development to print, social media and web development and management.

Made in Ireland: Irish Arts in Britain – Conference (Nov 2011)

Made in Ireland, a one day conference exploring the development and diversity of Irish arts in Britain took place on Friday 25 November 2011. Marking the launch of  Ireland Inspires I co-ordinated the full conference programme to align with the new Cultural Strategy. I was responsible for programming the day to speaker sourcing and venue management including liaison with the Ambassador of Ireland to launch the strategy.

Keynote speakers include Hilary Beirne, Executive Secretary, St Patrick’s Day Parade, New York and Willie White, Artistic Director and Chief Executive of The Ulster Bank Dublin Theatre Festival.

Bradford City of Film – Board Planning Day (Nov 11) – www.bradford-city-of-film.com

Delivery of a Planning day for the UNESCO assigned City of Film Board. Exploring stakeholder engagement, communication strategies and visioning.

International Print Biennale  (Aug 11-Nov 11) / (Nov 13 – Aug 14) (June 16 – Oct 16)

www.international printbiennale.org.uk

After successfully developing a comprehensive marketing strategy for the International Print Biennale taking place in 15 venues across the North East I was commissioned to deliver all marketing for the festival. Covering partner engagement, print, advertising, digital and press it has been a fantastic project to work on. Re-commissioned in November 2013 to develop and deliver the strategy for the 2014 Biennale (27 June – 9 August 2014) and again in 2016.

Irish in Britain (June 2011-April 2014)

As a retained marketing and communications consultant for Irish in Britain (previously Federation of Irish Societies) I was responsible for all external communications including tactical delivery of print, social media, events and supporting membership development. As part of my strategic work for the organisation I  re-modelled their membership offer and also led on a complete name change and re-brand for the organisation in 2013.

Irish Arts Foundation (June 2011)

The launch of Untold Stories was supported by me delivering digital marketing support across facebook and Twitter. I also supported on copyright clearance for the documentary and with hosting the launch event.

Theatre in the Mill (June 2011)

Commissioned to deliver a creative facilitation session with the team exploring new ideas for how they can connect with existing and new audiences through use of technology. The day enabled focused exploration of ideas which now will feed into a Grant for the Arts application.


“Anna has provided the kind of support to the two organisations where I have worked with her which has given me, and other members of my teams, enormous confidence. She is thorough, calm, knowledgeable, and delivers what she says she will deliver. I’ve nothing but praise for her work so far – a feeling which I know is shared by many other people who’ve worked with her in the field of arts marketing.” – Antony Dunn – Head of Communications, Yorkshire Dance

“I attended one of Anna’s training sessions while she was with &Co, and found her to be one of the best trainers I’ve worked with. She created a positive and open environment in which ideas were inspired and freely explored, using tact and warm humour to keep the positivity on track, and bring ideas around into actionable to do’s. On another occasion, I discussed marketing possibilities for a large festival with Anna, and valued her input and suggestions.” – Moira Fuller, Front of House Manager, Impressions Gallery

Anna has limitless sources of energy and enthusiasm combined with a strong client focus, clear thinking, and a focus on action. She is an asset to any project she works on.”  – Daragh O’Reilly, Lecturer in Marketing, University of Sheffield